Groundbreaking Coverage Delivered over Three Screens
NBC's coverage of the Beijing Olympic Games was one of the most ambitious
media projects ever. NBC selected Cisco to provide the IP contribution
video network infrastructure and IPTV video encoding solutions to support
their Olympic Games coverage.
The groundbreaking trans-oceanic network powered
by Cisco enabled the transfer of gigabyte-sized files between Beijing,
New York and Los Angeles. Here are a few interesting facts:
NBC presented more than 3,600 hours of broadcast coverage during the
17-day event.
NBC delivered more than 212 hours of video coverage in the United States from thousands
of camera feeds.
Viewers of NBC's coverage of the Beijing Olympic
Games were able to use their PCs and laptops to access 2,200 hours of
video that they can play back on demand.
Smartphone users were
able to access 3,000 hours of highlights, rewinds, encores and scoring results.
NBC, “America's Olympic Network,” owns the exclusive
U.S. media rights to the Olympic Games, television’s most powerful property,
through 2012, which includes Beijing in 2008, Vancouver in 2010 and London
in 2012. From August 8-24, 2008 NBC Universal will present an unprecedented
3,600 hours of coverage, highlighted by NBC in primetime with live swimming,
gymnastics and beach volleyball. In August 2004, 203 million viewers watched
as the networks of NBC Universal—NBC, MSNBC, CNBC, USA, Bravo, Telemundo,
and NBC’s HD affiliates—offered a then record 1,210 hours of
Olympic coverage from Athens.
For additional information, go to NBCOlympics.com, a
year-round destination for fans of Olympic sports, featuring news, Beijing
previews, athlete features, expert blogs, photos, Olympic video from the NBC
archives and social tools enabling users to build communities around their
favorite sports, post comments and blogs.
